SEO: In Search of a Strategy
Search engine optimization (SEO) has long been a staple of the b-to-b marketer’s tactics menu, ranging from Web page optimization to external link-building strategies focused on increasing relevant...
View ArticleIs Your Marketing Database Prepared for Inbound?
Among all the effects inbound marketing is having on b-to-b, the least explored may be the impact it’s having on contact databases. Organizations that are experiencing inbound marketing success can...
View ArticleYou’ve Come a Long Way, Baby
In 1968, Virginia Slims began marketing to young professional women with the slogan, “You’ve come a long way, baby” – introducing the cigarette as the mark of a liberated, sophisticated woman. The...
View ArticleAre You an “Innie” or an “Outie”?
A debate is raging within b-to-b marketing organizations about which approach is best: inbound marketing or outbound marketing. Those who favor inbound approaches (let’s call them “Innies”) claim that...
View ArticleMarketing to Anonymous Web Site Visitors
Look at the universe of people who visit your Web site. Some may be known, but most are not. Most anonymous visitors take no specific action to identify themselves, so how can b-to-b marketers most...
View ArticleInbound vs. Outbound: Are You Asking the Right Question?
SiriusDecisions recently launched, with support from marketing automation vendors Marketo, Eloqua and Pardot, a new survey to measure conversion rates as leads progress through stages of the demand...
View ArticleProduct Launch Has Changed. Have You?
Inbound marketing is driving the need for a redefinition of product launch processes. By 2015, SiriusDecisions predicts that 71 percent of all inquiries will be inbound in nature. This trend must be...
View ArticleNot Fade Away: Post-Summit Motivation for Sustaining Change
It’s been a few weeks now since the SiriusDecisions Summit in San Diego. That means you’ve gone back to a whole bunch of existing plans and priorities that probably don’t leave much room for adding...
View ArticleSiriusDecisions Study Shows Evolving Marketing Mix in European Markets
International marketing requires marketing strategies that are responsive to many diverse markets, so it may come as a surprise that U.S. marketing trends correspond so closely with those we see across...
View ArticleContent Sequencing for Inbound Marketing
At SiriusDecisions, we are always on the lookout for new and interesting technologies that can potentially help sales and marketing leaders meet their business goals. Until recently, content sequencing...
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